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ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

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Impress with the new BMW Shadow Edition

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The BMW Lower Emissions Allowance.

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BMW Lower Emissions Allowance Scheme

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116d M Sport 5 Door Sports Hatch Summer 2017 Offer

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Diesel Technology Informer.

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Yet More Reasons to Buy a BMW 1 Series

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Now Hiring: Service Advisor

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Specialist Cars are proud to Support Rennie Grove Hospice

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BMW i3 Service Inclusive

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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BMW Electric Week, 19 - 28 Feb.

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Specialist Cars - BMW Marketing Champions 2015.

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For the Second Year, Local business storms the "Top Track 250" for

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LOCAL GOLFER’S HOLE-IN-ONE HEROICS PUT HIM IN THE DRIVER’S SEAT

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A Gran Day Out!

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Specialist Cars Sponsor Customer Service Award at 2015 Hertfordshire Business Awards

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Tring BMW Showroom Now Open.

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New BMW 1 Series.

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Sunday Times Grant Thornton Top Track 250

Local business storms the "Top Track 250"

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Hiring: Technician

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Where Next?

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BMW XDRIVE.

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Specialist Cars – On the Road to Twickenham

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BMW Specialist Cars Partnerships.

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New BMW 6 Series arrives in March.

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BMW 2 Series Gran Tourer.

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BMW 6 Series.

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More Value From Your Service.

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The New BMW 2 Series Convertible.

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BMW National Events.

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BMW Advanced Safety and Trackstar.

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BMW Golf Cup International.

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Hiring: Retail Sales Consultant

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Explore the New BMW 5 Series and the BMW Range.

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ROAD TAX CHANGES 01/04/2017

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Now Hiring: Collection & Delivery Drivers

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Specialist Cars Exclusive Spring Offers

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Specialist Cars BMW Tring supporting MIX 96.

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Meet the team

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Julian Bourne

Head of Business

Clive James

Finance Director
  • Department Accounts

Peter Jukes

General Sales Manager
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Department BMW Sales

Mandy Gurney

BMW Showroom Host

Ashley Nugent

Retail Sales Consultant
  • Department BMW Sales

Chard Haesler

Retail Sales Consultant
  • Department BMW Sales

Mark Brimmell

Retail Sales Consultant
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Department BMW Sales

Laura Hazelton

Group Marketing and CRM Manager
  • Department Marketing

Bill Overington

Group Corporate Manager
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Department Corporate

Rosie Hussey

Service Administrator
  • Department Aftersales

Elayne Flitney

Service Reception Manager
  • Department Aftersales

David Holly

Service Advisor
  • Department Aftersales

Mitesh Bhanderi

Workshop Manager
  • Department Aftersales

Tina Knighton

Service Advisor
  • Department Aftersales

Phil Osborne

Parts Manager
  • Department Aftersales

Akbar Karawalli

Parts Advisor
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Great

Service

no reason not to be satisfied

Service

took out an insurance for dents to door panels took the car in and there was confusion on the claim on both parties the matter was dealt with but only after a rather heated exchange would have expected better after the money I spent

Service

Good and timely service and resolved warranty items

Service

As above

Service

As above. As someone who has used you for well over 10 years and recently bought the first new 760 from the dealership, maybe some kind of discount could be applied for future services.

Service

Last 12 years we were given a very personalised service by Mr. David Holy whose Customer Intimacy was excellent. This time we did not feel the same. Product Leadership and Operational Excellence are not the only criteria for Customer Satisfaction!

Service

Everyone is polite and you are always kept informed on what is being done or needed to be done with the car.

Service

Very good customer service

Service

The fault with the ABS/DSC etc has reoccurred since service was done.

Service

There was no-one qualified to work on the problem the car was booked in for. A second appointment was required at another branch.

Service

I have used your garage previously so I assumed, incorrectly that you would know this was a lease car. There is paperwork in the car that confirms this. I was not able to respond to phone calls as I was away with work and this delayed my repair.

Service

See above

Service

With regards to the work undertaken, a plastic cover in the engine was left loose which caused a rattle sound. My husband fixed this rather than bringing back to BMW. It would have been better for this not to have been loose and a double check made.

Service

Fault still remains

Service

Car was fixed in under 24 hours and the valeting was excellent.

Service

As above. I liked the video of their initial investigation of the problem. It's very clean and nice in the dealership and I didn't have to wait.

Service

I had booked a while you wait MOT service, which was done on time. The showroom was a pleasant place to spend my time whilst waiting as well, no complaints at all.

Service

as above plus a lift home without problem

Service

Nothing is to much trouble, helpful service and excellent facilities

Service

My wife was originally asked to pay 300 pounds to change two tyre valves. When I got involved the price went down to 30. This was suspicious.

Service

Car repairs carried out swiftly and correctly

Service

You also fitted new rear tyres saving me the hassle when I returned from holiday, and although could not price match you saved me time and hassle

Service

For the same reason as above..

Service

the quality of the touch up on mirror at purchase could have been better. I have subsequently visited for a warrenty item and the service dept were very helpful.

Service

Alex could not have been more helpful.Well done Alex!

Service

As above

Service

My car has developed squeaky brakes, and I think the handbrake lever travel is excessive. Both were mentioned at checkin, but was told adjustment would cost £40. Not impressed. The fast track 90minute service took more than 2 hours.

Service

a

Service

Courtesy and professionalism throughout.

Service

The car is usually cleaned after a service, but not this time - and I had to point it out on collection. In fairness, it was done when I took it back the next day. The mileage was incorrectly recorded (need more space - completed under 3 below)

Service

to me the company has the whole focus is wrong the attitude is look at our wonderful computer system rather look at how easy and what great service I can give you because of the system and that is not the case

Service

The service, attention to detail and the deal on offer was truly excellent.

Service

Taken back home, job done very well and communicated to us. Car then delivered to home

Service

I was invited to bring the vehicle in and on arrival I was welcomed and referred to the appropriate department. As my waiting period was about 1 and 1/2 hours I was transported to Berkhamsted and invited to contact you for return to the Centre.

Service

Excellent customer service, timely updates during service.What I loved the most was receive a text message with a link to a personalised video of my car being inspected within 15 mins of dropping it off.

Service

Prompt and courteous!

Service

The whole experience from booking the service, car pick-up and drop was flawless. Staff were very helpful and courteous with the way they dealt with me.

Service

Totally satisfied with the service

Service

A combination of reasons. No contact on the day of the service led to me driving out with tyres that were unsafe; was then given details of the wrong sized tyres; no attempt to contact me for a pick up as promised; the worst car clean I can remember

Service

Once returned, the steering wheel was covered in sweaty grime and grease that I had to clean. It wasn't a good job at cleaning outside of the car with some obvious bits missed, e.g wheel spokes. Positive, they did drive the car back to my house.

Service

See above and add to the fact that the service manager completely ignored all my complaints.

Service

Problem was remedied without fault. However, the fault wasn't immediately evident so was advised I'd need to agree to pay an additional £75 to diagnose the problem. Which was a surprise though was wavered when I said i'd get another garage to review

Service

Enjoyable experience, collected at the train station after work to be driven to the garage to collect my car, which had been serviced and cleaned

Service

Roof rail replacement and brake pad replacement fine. Bluetooth still not working.

Service

The car was serviced to a high standard as you would expect from a high class product.

Service

The staff at Specialist Cars always go out of their way to make you feel that they're trying to help you. They are sympathetic about the high cost of maintaining an older car, and helpful in prioritising work to keep the cost bumps manageable.

Service

When I arrived to drop my car off, I was not seen to straight away and when I was seen to, I was advised that my car was not actually booked in and they may need it overnight. I was not too pleased with this level of service.

Service

The service was completed in the time I had been told, and the vehicle was given a health check, and all the staff I had contact with were friendly and efficient.

Service

Work was carried out quickly and efficiently and my car was returned on time. Staff friendly and helpful. Staff not always available immediately.

Service

Completely disappointed with my car. I only purchased 1 month ago and within 2 weeks I had to bring back into the dealership for £3,000 worth of work to be done. Makes me extremely worried that the car wasn't checked over before I collected.

Service

Completely satisfied

Service

Everything as expected.

Service

I resorted to going to another BMW centre that was out of my way as this Tring could not schedule an urgent appointment for me.I was due to travel on a long journey and was given a two week appointment.

Service

The quality of service, contact and environment is second to none. My only concern is that a basic service is a bit more expensive than I would have expected and the cost of a replacement tyre is 30% more than available at my normal tyre centre.

Service

Smooth, streamlined service with no hidden charges.

Service

Prompt and efficient

Service

Arranged an early car drop off at 07:30. Watched staff bimble in from 07:30 onwards and was EVENTUALLY allowed to drop the car off and leave at about 07:55. That is not a half-seven drop off. I had kids to drop at school and a day of operating to do.

Service

They did what was promised rapidly, on time and at the agreed price.

Service

Grateful for the support we received for the faulty pump but am not happy with the body work not being secured properly

Service

Everyone from the receptionist, to Anthony in the service department and who ever valeted my car did a great job ad were extremely helpful and polite. It is the first service I have had carried out at Specialist Car Tring, I will be back

Service

Long wait to be seen by service desk on arrival.

Service

Good service as always. Had a tyre replaced and had to remind the dealer of the price quoted during my MOT, the initial price quoted and the price initially invoiced on the day was £50 more.

Service

Thought the service was great, and the video was unexpected but gives me good understanding why they have put advisories on certain parts.

Service

Second time I have used this dealer. Excellent service both times

Service

I was able to book the service in at an early date. The service was carried out promptly. The car was returned nicely cleaned.The staff were all friendly and efficient.

Service

Seen at very short notice. New tyre in stock. Dealt with very professionally. Worked on Katie in business area whilst waiting. Car even washed. Could not have expected more!

Service

Everything went very well and to time.

Service

Extremely helpful staff meant service request was booked easily. No problems with the service . All very smooth from start to finish.

Service

Everything was done on time

Service

Good standard of customer care as always

Service

Simply great service on all fronts from the Team

Service

The lady sales person was great she guided me to the car I needed, looked through the BMW stock list found the right car, we did the test drive, she was very professional.

Sales

The whole process was explained very well so easy to understand.

Sales

Mark Wilson was very helpful from the initial test drive request, to ordering the car and arranging delivery with a colleague of his. Fantastic service from everyone at Tring BMW and all done with a smile!!!

Sales

Most impressive salesman. Not at all pushy. Very friendly and technically able. Essentially, however, the car sells itself!

Sales

They went out of their way to bring forward delivery. Located type and colour of car required.

Sales

Good purchase experience but took longer to sort paperwork and get the car delivered than I would have hoped. If Amazon can do next day delivery for an item costing a tenner, BMW should be able to do it for a £64k car.

Sales

Everything was perfect

Sales

Very good service from Mark Brimmel always.

Sales

I have dealt with the sales representative, Mark Wilson, for this car and my previous one. He understood my needs and was well aware that I was considering an A-Class. He anticipated my wishes and arranged a car from stock which I purchased.

Sales

Everything was done to ensure I not only got the vehicle I wanted and needed but also, the speed, efficiency and attention I received from the salesman was excellent.

Sales

Outstanding treatment from the Specialist Cars sales person; Mr Mark Wilson

Sales

Unfortunately the car suffered a flat battery within a couple of days of delivery hence the call to your emergency services. Other than that one cannot find fault with the salesman and his efforts to resolve issue

Sales

Staff where friendly and welcoming.

Sales

As above

Sales

Friendly and attentive staff made me feel a valued customer

Sales

Open and helpful staff.

Sales

Because I feel confident that I am being given a good deal and very good service.

Sales

Good service

Sales

Excellent service by Mark Wilson - met all our needs

Sales

Mark was very helpful and not pushy at all, gave us the information quickly and was very efficient with replying to our questions and emails.

Sales

The collection of my car was far from smooth as the first car I ordered got damaged as part of the PDI and another car was order from the factory however, the dealer was prompt, honest and brilliant at turning this situation around into a great exper