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ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

Latest News & Events

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WHAT A DIFFERENCE A DAY MAKES.

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BMW Upgrade Scheme.

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BMW X2 now at 3.9% APR!

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Our Spring 2018 Offers!

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The 6 Series GT 0% Finance Offer.

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Our Quarterly BCH & PCH Offers.

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BMW Used Car Sales event

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VED Tax Changes

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Snow Centre Partnership 2017

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David Lloyd Partnership Announcement

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Harpenden Rugby Club Partnership

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Luton Rugby Club

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Tring Cricket Club Partnership

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Knebworth Cricket Club

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St Michaels Manor Partnership

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Odyssey Gym Knebworth Partnership

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Luton Town Football Club Partnership

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Now Hiring: Service Advisor

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The 6 Series GT Offer.

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BMW i8 Roadster

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The All-New BMW X2 Reveal.

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BMW 6 Series GT Launch

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2017 BMW X3 Launch

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Bump it. Snap it. Send it.

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I3 & I3s Coming soon!

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0% Financing on Servicing & Parts at Specialist Cars

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Impress with the new BMW Shadow Edition

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BMW Lower Emissions Allowance Scheme

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Diesel Technology Informer.

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Now Hiring: Service Advisor

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Specialist Cars are proud to Support Rennie Grove Hospice

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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BMW Electric Week, 19 - 28 Feb.

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Specialist Cars - BMW Marketing Champions 2015.

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Hiring: Technician

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Where Next?

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Hiring: Retail Sales Consultant

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Explore the New BMW 5 Series and the BMW Range.

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Specialist Cars BMW Tring supporting MIX 96.

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Meet the team

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Julian Bourne

Head of Business

Clive James

Finance Director
  • Department Accounts

Peter Jukes

General Sales Manager
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Department BMW Sales

John Mullarkey

Business Manager
  • Department BMW Sales

Nikki Chetty

MW Showroom Host

Mandy Gurney

BMW Showroom Host

Jason Tack

Retail Sales Consultant
  • Department BMW Sales

Jamie Page

Retail Sales Consultant
  • Department BMW Sales

Ashley Nugent

Retail Sales Consultant
  • Department BMW Sales

Mark Brimmell

Retail Sales Consultant
  • Department BMW Sales

James Thiel

BMW Trainee Sales Consultant
  • Department BMW Sales

Martyn Holmes

Retail Sales Consultant
  • Department BMW Sales

Rachel Bodimeade

BMW Genius
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Department BMW Sales

Laura Hazelton

Group Marketing and CRM Manager
  • Department Marketing

Bill Overington

Group Corporate Manager
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Department Corporate

Megan Minall

Service Administrator
  • Department Aftersales

Rosie Hussey

Service Administrator
  • Department Aftersales

Elayne Flitney

Service Reception Manager
  • Department Aftersales

David Holly

Service Advisor
  • Department Aftersales

Mitesh Bhanderi

Workshop Manager
  • Department Aftersales

Max Sherburne

Service Advisor
  • Department Aftersales

Tina Knighton

Service Advisor
  • Department Aftersales

Alex Castle

Parts Advisor
  • Department Aftersales

Akbar Karawalli

Parts Advisor
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

I asked for the (recently detailed and ceramic coated) car not to be cleaned, it was and is now covered is swirls. Not impressed at all!

Service

Pleasant helpful staff.

Service

Mark is a fantastic salesman. He listens, spends time & doesn’t push sales or extras unless needed. I’ve bought cars from him over 10 years and will continue to do so

Service

Good communication from the service team on day of service

Service

Car all serviced and kept informed

Service

The work that was required was as a result of work not satisfactorily completed at a recent previous service..Frustrating not to be able to deal with the same service person throughout, therefore requiring repeated explanations to uninformed persons

Service

Professional, helpful and friendly team

Service

Very good service,excellent staff

Service

Service was good but slow

Service

Everything carried out to my satisfaction and kept me informed of timescales.

Service

Car was Mot'd and serviced whilst I waited. Happy with the service.

Service

Satisfaction fulfilled my expectations.

Service

Nothing else I could have asked for

Service

Team really happy - their estimates on time are sometimes over optimistic, but they do then keep you in the loop.

Service

The level of service received is good.

Service

Did everything that was asked

Service

Excellent customer service provided by the service team at Tring

Service

Service experience is good. Focus on more competitive costing will be good. BMW maintenance costing might need to be more competitive with similar competitors

Service

On my current experience Completely dissatisfied

Service

I got a report on the checks carried out on the car which included the wheels and suspension checking out OK. But, I am experiencing a bit of a rocking sensation when I hit pot-holes or speed bumps, which suggest the suspension may need tightening.

Service

It is always a pleasant experience, the staff always make you feel appreciated and the quality of the work done is second to none!

Service

I want to take a moment and express my gratitude for the great customer service I received from ROSIE HUSSEY (Service Administrator) The whole experience was as pleasant.

Service

The team went the extra mile to make sure I was taking care of regarding transportation home and efficient communication regarding the update on my car

Service

No delay in being seen. All dealer IT worked fine

Service

Excellent experience at this dealership.

Service

The car was returned clean and your staff were so helpful when I told them of a problem I had with the car on leaving. They took the car back in and corrected the fault while I waited.

Service

Really helpful staff. I was able to work there whilst my car was being serviced.

Service

As per comments above

Service

Staff are always very helpful and prompt. Work carried out to a high standard and I am always kept informed.

Service

Very friendly and helpful

Service

done everything that was required

Service

Wrong part was ordered, so had to return following day.

Service

Made appointment to wait for car while servicing and MOT. Arrived there and was not aware that I will wait for car, also not take into account service that would be required in March 2018, despite me receiving a text to tell service is due

Service

Problem quickly solved

Service

Great service1 star less as was quoted for new tyres, which was really not the “best” price

Service

The works has been carried out well and the flexibility in the return of the courtesy car in this very bad weather was appreciated

Service

MoT done efficiently, needed a replacement tyre. A shame I had to take car away to get this done, and have to return for retest, which was done very efficiently. Your tyre cost £243, I paid £180. Why do you charge so much?

Service

As a family we all drive BMW cars and always have them serviced at Tring.We have visited many BMW centres and found this Tring showroom to be the best in terms of staff and interior.

Service

Car came back nice and clean

Service

Reg Number for the car on your paper work is shown as OV65ZKF. This was transferred to 451D when I purchased the car in November 2016. I was told that it was due for an airbag recall. It transpired that this was for my previous series 3.3!

Service

the fault was not correctly fixed the firat time !

Service

Was treated well on the day but 30 minutes before the service I was told that the car I had requested one month before so I could carry out my day's activities was not available . I therefore missed an important meeting due to this

Service

I was unimpressed to see two separate items on the proposed work schedule which shouldn't have been included, as the work would have to be done as part of other items listed. I also had to ask for a discount which should be automatic on an older car.

Service

I rang BMW emergency service who told me that they would ring Sepcialist Cars direct to tell them I was bringing the car across. They were not expecting me when I arrived, but were able to fit my car into their schedule and resolve the problem.

Service

As always the best

Service

The MOT certificate has been issued with errors or omissions. When inquired about it I was told that nothing could be done because it was a computer error.

Service

Normally I would suggest 5stars, but on this occiaision I recieved a very small manual car as a temp, to replace my M6 Grand Coupe, so I refrained from using it except to get to and from Tring. The problem was that my car was kept in for 5 days.

Service

Happy with vehicle safety recall process and friendly service adviser. I got my car cleaned too which is a welcome bonus. On a minor point there was very little customer parking available at this venue.

Service

It was a joke.You kept the car for three days when it was booked for just one.A catalogue of errors and mistake and even when I picked the car up two days later than originally planned,I have run out of space but call me and I'll tell you how bad it

Service

Efficient, friendly and kept me informed

Service

I was satisfied as I was dealt with quickly when entering the shop and the service was done in a very Efficent time and done to the highest level it needed, and added the extra bonus of cleaning my car to a high level.

Service

Service Indicator not reset. Told have to come back a month later to get brake service done (under warranty) due to strict BMW rules. The letter matter clearly is a BMK UK matter not the Dealerships fault.

Service

This time, everything went very well, car was picked up, serviced and returned swiftly and efficiently. No hassle, just a pleasant experience.

Service

very speedy and excellent reception area and free coffee!!

Service

Someone forgot to hover the inside of my boot whilst cleaning my car. How do I know they forgot to tighten my wheel nuts too?

Service

I had to do a lot of the chasing up regarding updates to the repairs. It would’ve been preferable if the team at Tring kept me informed rather than having to chase them.

Service

Polite, efficient

Service

Everything completed as required and the car cleaned!

Service

You are given detailed information and especially impressed with the video showing your car.

Service

Friendly staff, easy to arrange a service.

Service

Service carried out, communicated any problems

Service

see above

Service

The process took too long, and there was a painful evening when we couldn’t have a loan car because my wife still has her Singapore driving license. And 500 quid for a replacement latch is too expensive.

Service

Service advisors are not proactive in solving customer problems and short staffed judging by how hard they are to reach. Three stars is generous but I give this as once engaged senior management were very fast moving and secured a very good outcome.

Service

See above. Everyone was helpful can’t fault that

Service

As above

Service

the car was kept over night for a clean, because the car was busy. I was not all satisfied with the inside clean of the car.

Service

People good but delay in receiving costing list - needed to chase Max

Service

Dropped the car off. Informed of progress. Car available at agreed time. No fuss, no issues.

Service

Excellent dealer communication and their actions.

Service

Able to schedule the work quickly and carried it out efficiently.

Service

Was happy with the "while you wait" service, as the courtesy cars weren't available.

Service

On checked-in the cost quoted was circa £400. On check-out the bill was £651 which was a shock! On challenge the service assistant consulted the service manager and the bill was reduced to £399. This seems sharp practice as I could have paid the bill

Service

always been pleased no complaints

Service

When giving advice on extra items needed on a service, a quote would be helpful so as to prevent surprises when it comes to paying!

Service

See email,will take my business elsewhere and tell my friends.

Service

Nothing to complain about

Sales

Efficient and service felt personal.

Sales

Excellent customer service, kept well informed and up to date with where my car was, very happy with turn around time and how friendly the staff are at specialist cars tring, very happy with the final product

Sales

second time i have been here and it was seamless

Sales

Everything was trouble free.

Sales

No issues at all!

Sales

Very good service

Sales

No complaints at all

Sales

Gerry Lane at Specialist Cars Tring really couldn’t have done more to help us.

Sales

Nick Turner made the delivery experience a special one.

Sales

Jason is a great guy to do business with

Sales

Our salesman was professional friendly and gave us all the information we needed

Sales

First class connection with JasonJason supplies right car at right price Efficient adminFun experienceGreat hand overs

Sales

Somewhere between Very and Fairly Satisfied - Specialist Cars did make me feel as though I was a "punter", rather than a returning Customer about to spend a lot of money - and they could/should have done more to help me through the BMW FS mire

Sales

Environment was ideal for a family and very welcoming

Sales

Excellent service provided by Jason Tack. Quick and efficient. Cannot wish for more.

Sales

Staff always helpful

Sales

Made to feel special...me specially the great reveal and a bouquet of flowers and a bow