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ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

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Specialist Cars Exclusive Offer

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Snow Centre Partnership 2017

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Harpenden Rugby Club Partnership

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Luton Rugby Club

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Tring Cricket Club Partnership

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Knebworth Cricket Club

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St Michaels Manor Partnership

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Odyssey Gym Knebworth Partnership

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Luton Town Football Club Partnership

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BMW 6 Series GT Launch

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2017 BMW X3 Launch

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BMW 4 Series Diesel Range at 0% Finance

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0% Financing on Servicing & Parts at Specialist Cars

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Join us this Weekend at Specialist Cars Luton BMW for our Diamond Event.

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Impress with the new BMW Shadow Edition

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The BMW Lower Emissions Allowance.

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BMW Lower Emissions Allowance Scheme

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Diesel Technology Informer.

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Now Hiring: Service Advisor

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Specialist Cars are proud to Support Rennie Grove Hospice

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BMW i3 Service Inclusive

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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BMW Electric Week, 19 - 28 Feb.

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Specialist Cars - BMW Marketing Champions 2015.

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Hiring: Technician

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Where Next?

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BMW xDRIVE.

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Hiring: Retail Sales Consultant

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Explore the New BMW 5 Series and the BMW Range.

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ROAD TAX CHANGES 01/04/2017

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Specialist Cars BMW Tring supporting MIX 96.

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BMW Motability Offers

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David Lloyd Partnership Announcement

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What type of BMW Engine is right for you?

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Meet the team

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Julian Bourne

Head of Business
  • Years in the company

Clive James

Finance Director
  • Years in the company
  • Department Accounts

Peter Jukes

General Sales Manager
  • Years in the company
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Years in the company
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Years in the company
  • Department BMW Sales

Mandy Gurney

BMW Showroom Host
  • Years in the company

Ashley Nugent

Retail Sales Consultant
  • Years in the company
  • Department BMW Sales

Chard Haesler

Retail Sales Consultant
  • Years in the company
  • Department BMW Sales

Mark Brimmell

Retail Sales Consultant
  • Years in the company
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Years in the company
  • Department BMW Sales

Laura Hazelton

Group Marketing and CRM Manager
  • Years in the company
  • Department Marketing

Bill Overington

Group Corporate Manager
  • Years in the company
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Years in the company
  • Department Corporate

Rosie Hussey

Service Administrator
  • Years in the company
  • Department Aftersales

Elayne Flitney

Service Reception Manager
  • Years in the company
  • Department Aftersales

David Holly

Service Advisor
  • Years in the company
  • Department Aftersales

Mitesh Bhanderi

Workshop Manager
  • Years in the company
  • Department Aftersales

Tina Knighton

Service Advisor
  • Years in the company
  • Department Aftersales

Phil Osborne

Parts Manager
  • Years in the company
  • Department Aftersales

Akbar Karawalli

Parts Advisor
  • Years in the company
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

All the work was completed in very good time.

Service

Made welcome by staff members but always room for improvement.

Service

Slick and smooth operation

Service

the work completed on the car was very goodand Tring offered to pick up and drop off my car,However Tring BMW did not pick the car up on the day as expected and had to be reminded to pick it up.and the communication to hand the car back was poor

Service

painless experience, pleasant waiting conditions, drinks available, car cleaned saving me my weekend job !

Service

Not satisfied at all.... Serviced car ad had other work to do 3 days later and then went to service again !!!

Service

My car was picked up from my workplace and returned as requested at the end of the day. I was kept up to date with what had been done and it was returned fully valeted.

Service

Very friendly, efficient staff. Work done expeditiously and to my satisfaction.

Service

See above.

Service

See aboveMy car was also booked to be cleaned at the end of the MOT however although the sides of the car were cleaned the top was not and the bonnet had finger marks on it. The inside did no look like it had been touched.

Service

Technician came out with me on a road test - to point out fault (no middle man, dealt with the person who was going to do the work)

Service

it was an oil service. There was also some warranty work done on the steering column.There was nothing about the experience for me to be 'very satisfied' about. My car was not cleaned on return (I'm sure you folks used to do this).

Service

They keep in touch with you via text or call. Very accommodating with either taking car to Tring or will pick up for the day. Also can arrange for a loan vehicle. All in all there is a very pleasant atmosphere at the showroom.

Service

Service experience was ok, but I was expecting certain checks to be done which I'm now sure were carried out (including Satnav update, brakes, tyres).

Service

Prompt service, helpful staff, good value

Service

Good service - efficient + trusted. Convenient service options. Price is generally reasonable.

Service

Car in for a service as service due light showing. Met two members of staff who seemed hassled/impatient,informed that the car would not be serviced as not yet due,and by then service pack would not then cover as would be timed out/ mileage exceeded.

Service

Gearbox whine very prominent and acknowledged by technician. Car booked in for 3 days for Tring to liaise with BMW HQ. 11am day 1 call to say all fixed; needless to say whine still present. Very disappointed, now booked in with Sytner High Wycombe.

Service

Attitude of initial service adviser.

Service

I was told the car would be in for 90 minutes whilst I waited. The car was finished and washed and back to me inside 90 minutes. Good wifi in the waiting area was also a bonus.

Service

Only reason for not being completely satisfied is that I was charged a much higher fee than originally quoted. When I returned to question this after finding the original quote it was put right. However I felt that the system used should keep quotes.

Service

Unsatisfactory service the service department

Service

As explained above.

Service

Very satisfied with the service.

Service

I don't really have any problems in that I have a relatively new BMW - but the 'overhead' cameras were not working and that was sorted out for me. In the past I have had problems with other BMW's all of which were dealt with to my full satisfaction.

Service

Satisfied all expectations

Service

I had hoped / expected the car would come back valeted given the premium brand and service BMW supposedly stands for.

Service

Communication over delays etc - was very poor and wrong information given.

Service

The actual service was fine but the process of booking was not good.I booked in and request my car to be collected. The booking was lost and they did not show up on the day. I had to re-book and on that day I had to chase them as they were late.

Service

Max was really good through at the process as was Megan who took payment

Service

The Service was itself was fine. But 2 points annoyed me & let themselves down.1. The 'Valet' after Service was not done.2.I went to collect my car after being told it was ready but kept waiting over an 1hr until I complained & "they lost me" !!

Service

A Same as above

Service

See above

Service

Did everything I asked although the noisy heavy boot lid close was a GT problem which was a bit disappointing from a BMW.

Service

Could have been faster

Service

Honest and helpful staff who treat the customer with respect

Service

I had booked the car in for service well in advance but the service was not completed on the day.

Service

The service is slipping at thsi garage.

Service

I have been a customer of Specialist Cars since they took on the BMW franchise in Tring. I have always been well looked after what ever the problem. The facilities for visitors are first class.

Service

Outcome was great, process for keeping me updated and asking me to pay for fault that was not a fault was poor.However staff always polite and professional, even though staff shortages meant I was not informed at the right times

Service

Can't really think how it could be improved - hence completely satisfied

Service

Two weeks after the service the engine cooling light came on. Your service department tell me that they don't check the fluid level on this function. This seems to be very strange! A part ordered at the service under warranty still has not arrived!!

Service

Please see previous answer.

Service

see above

Service

The staff was unable to work the issue. They did not know what was wrong with the car but refused to experiment. They wanted to change a part, charge us for parts and labor; when their guess was incorrect continue guessing and charging.

Service

Because I was completely satisfied.

Service

All work completed in time as agreed and car valet cleaned

Service

No estimation as to how much it was going to cost before doing the service

Service

See above with my experience at specialist cars cow roast.

Service

Professional, helpful and accommodate customers needs in general but did have to wait a few weeks longer than anticipated, probably because service so busy

Service

The car was not ready when i arrived after being told it was. I waited 2 hours to get my car ready to drive home.

Service

The salesman and reception staff were very professional and helpful.

Service

Please see first comment.

Service

Constantly told 'between 10-20mins' until something was ready; only for it to be 'another 10 minutes' for over an hour.My car keys left on the windscreen of my car in the main forecourt when everything was ready. Connected drive still not working.

Service

As above - I thought the service department appeared to be a shambles - perhaps understaffed and perhaps a "new computer system" had not been at all well introduced..?

Service

On collecting my car was asked did I know where my car was parked.Gave my keys and a copy of the invoice. (car on a service contract.)When I reached home I found papers in the back regard rework to the convertible top,No discussion about the car

Service

Sent reminder for service due

Service

Couldn't have asked for more

Service

After my 3rd attempt within a month of getting the issue fixed it's finally sorted. So happy now

Service

The car came in as a result of a recall by BMW. It transpired that one of the two items needed (the heat shield) was not available in stock and could not be fitted.Three weeks later, I am still waiting for notification that the part is now in stock.

Service

I called them on 11th August and again on 14th to say I needed a new alloy and could they order one so there wasn't a delay on the 15th. No one did so one had to be ordered on 15th and I didn't get car back until 16th. This could have been avoided.

Service

Last service I was kept a well informed , but I had to rush to get to the garage before the end of the day to swap the loan car . My car was cleaned nicely, but the boot was left as it was.

Service

The only thing I would comment on is the price I was quoted wasn't not what I paid but more I was disappointed with this after wanting to take out the service pack at the time I was talked out of it and it would of now been cheaper

Service

See above points. With regards point 3) I was even told when collecting the car that the car was "nice and clean". I am unclear of the disconnect between the cleaning team and the customer service team to not realize it had been missed

Service

Service carried out while I waitedCar washed

Service

BMW to home & back chauffeured service. Car completed within required timescale & under warranty.

Service

I don't think they listened to me

Service

See above

Service

All work executed correctly on this occasion

Service

It was a brake fluid service so nothing really to comment on. They did wash my car despite the pouring rain!!

Service

Usually they are good but we have an ongoing issue about play in the steering. This has not been resolved to my satisfaction.

Service

The receptionist looks after you and the service is perfect. As a disabled person the only thing I would ask is that technicians remember two things. Firstly to not adjust the drivers seat and secondly to park the car back in the disabled space

Service

See above

Service

unable to achieve problem solving

Service

Everyone I spoke with was knowledgeable and extremely helpful

Service

The car was brought in for a system message showing the RDC failure and that tyre pressure could not be monitored but the car was ok to continue its journey. This problem continues to occur not fixed despite two tyres having been replaced

Service

Because they still could not fix the weather widgets which i used to like have displayed on my main menu, and bmw say its an issue they looking into, worked fine untill i renewed my subscription on the app

Service

Car came back with oily marks on the drivers door and three of the alloy wheels

Service

Everything happened as it should.Especially liked the video report

Service

Great

Service

took out an insurance for dents to door panels took the car in and there was confusion on the claim on both parties the matter was dealt with but only after a rather heated exchange would have expected better after the money I spent

Service

no reason not to be satisfied

Service

Everyone is polite and you are always kept informed on what is being done or needed to be done with the car.

Service

Last 12 years we were given a very personalised service by Mr. David Holy whose Customer Intimacy was excellent. This time we did not feel the same. Product Leadership and Operational Excellence are not the only criteria for Customer Satisfaction!

Service

As above. As someone who has used you for well over 10 years and recently bought the first new 760 from the dealership, maybe some kind of discount could be applied for future services.

Service

As above

Service

Very good customer service

Service

Good and timely service and resolved warranty items

Service

The fault with the ABS/DSC etc has reoccurred since service was done.

Service

There was no-one qualified to work on the problem the car was booked in for. A second appointment was required at another branch.

Service

I have used your garage previously so I assumed, incorrectly that you would know this was a lease car. There is paperwork in the car that confirms this. I was not able to respond to phone calls as I was away with work and this delayed my repair.

Service

See above

Service

With regards to the work undertaken, a plastic cover in the engine was left loose which caused a rattle sound. My husband fixed this rather than bringing back to BMW. It would have been better for this not to have been loose and a double check made.

Service

Fault still remains

Service

Car was fixed in under 24 hours and the valeting was excellent.

Service

As above. I liked the video of their initial investigation of the problem. It's very clean and nice in the dealership and I didn't have to wait.

Service

When colleagues are esconsed in discussing price it takes far too long keeping the customer waiting

Sales

Second BMW on the bounce we have bought from same dealer and same salesman. Understood our position and requirements. Kept us in mind and offered suitable deals when they became available. straight down the line and easy to deal with ????

Sales

Smiley and relaxed staff, full of knowledge and no hard sell!!

Sales

Because there were no hitches at all

Sales

All aspects of the procedure went very smoothly due to the professionalism of BMW staff.

Sales

As above

Sales

A bright,open sales area with decent coffee and facilities.A painless buying experience.

Sales

Same comments as above. Much better service at BMW than I received at Aldi, Mercedes or Jaguar, hence me buying a BMW.

Sales

As before Mark took us through the whole process from changing the personal number to handing over the vehicle

Sales

Literally zero complaints. Team made it easy and kept me in the loop at all times.

Sales

I didn't have enough time to go through all major features of the car. I was happy that the BMW centre understood my needs to change vehicle and that made everything that was possible to give me the car of my dreams in a way that I could afford it.

Sales

We were kept up to date at every stage

Sales

The whole process was professional and left us feeling special

Sales

:)

Sales

As ever, everything went smoothly from the order to delivery and even the private number plate change. Seamless.

Sales

Gerry Lane was extremely helpful and I loved the video that he sent me when my car had arrived, it was such a personal touch. From the time I purchased my car to receiving it, it was only 2 weeks. They had the exact car I wanted in stock.

Sales

Now in my 4th new BMW, although the sales experience was good, once I had my car for less than a week and went back to report two issues, the promised contact has not occurred after a week.

Sales

Again, timely responses and maintaining contact throughout

Sales

Sales process with Jason and Gary was excellent. I would have preferred to collect my car from an under cover location to check it over rather than in the car park. Internal valeting and final preparation could be improved.

Sales

Given sufficient information and time to decide

Sales

It only took 3 days between purchase and picking up the car. Excellent service all the way through.

Sales

As above, Jason was also very attentive and knowledgeable

Sales

The sales representative, Mark Hooton, provided a professional and instructive service during the purchase & delivery of our (first) BMW, We have had new cars for the last 30 years and this was the most pleasant experience..

Sales

Everyone very helpful with purchase and not rushing for sale but did not see the pitfalls of the sat nav. Staff good in arranging number plate change and collection.

Sales

I was always made to feel special & welcomed by Gerry Lane and Nikki the receptionist. I also had the opportunity of having a tea or a coffee whenever I visited your store which is great.

Sales

The lady sales person was great she guided me to the car I needed, looked through the BMW stock list found the right car, we did the test drive, she was very professional.

Sales

The whole process was explained very well so easy to understand.

Sales

Mark Wilson was very helpful from the initial test drive request, to ordering the car and arranging delivery with a colleague of his. Fantastic service from everyone at Tring BMW and all done with a smile!!!

Sales

Most impressive salesman. Not at all pushy. Very friendly and technically able. Essentially, however, the car sells itself!

Sales

They went out of their way to bring forward delivery. Located type and colour of car required.

Sales

Good purchase experience but took longer to sort paperwork and get the car delivered than I would have hoped. If Amazon can do next day delivery for an item costing a tenner, BMW should be able to do it for a £64k car.