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ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

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3 Series M Sport Saloon

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The BMW X5

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The BMW X7

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Specialist Cars Summer Offers

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Get a 10% discount this September on lifestyle accessories!

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The BMW 5 Series.

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The BMW 5 Series M Sport Range

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The BMW M5 - Save £20,000 + £5,000 Deposit Contribution!

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The New BMW 1 Series

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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We're Hiring - Part Time Warranty Administrator

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The BMW Apprenticeship Scheme

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Hiring: Retail Sales Consultant

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THE BMW 1 SERIES.

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WE'RE ON SOCIAL MEDIA

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The 100 Countdown!

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The BMW i Range

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Snow Centre Partnership

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David Lloyd Partnership Announcement

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Harpenden Rugby Club Partnership

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Luton Rugby Club

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Tring Cricket Club Partnership

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Knebworth Cricket Club

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St Michaels Manor Partnership

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Odyssey Gym Knebworth Partnership

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Luton Town Football Club Partnership

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BMW Help: Recalls

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The Specialist Cars Opt In

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Check In. Top Up. Check Out.

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VED Tax Changes

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Bump it. Snap it. Send it.

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0% Financing on Servicing & Parts at Specialist Cars

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Impress with the new BMW Shadow Edition

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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BMW Electric Week, 19 - 28 Feb.

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Specialist Cars - BMW Marketing Champions 2015.

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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WE ARE RECRUITING

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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BMW Summer Your perfect BMW couldn't be closer

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Meet the team

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Clive James

Finance Director
  • Department Accounts

Peter Jukes

General Sales Manager
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Department BMW Sales

John Mullarkey

Business Manager
  • Department BMW Sales

Nikki Chetty

BMW Showroom Host

Jason Tack

Retail Sales Consultant
  • Department BMW Sales

Ashley Nugent

Retail Sales Consultant
  • Department BMW Sales

Adam Fox

Retail Sales Consultant
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Department BMW Sales

Zame Ahmed

Retail Sales Consultant
  • Department BMW Sales

Bill Overington

Group Corporate Manager
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Department Corporate

Elayne Flitney

Service Reception Manager
  • Department Aftersales

Megan Minall

Service Administrator
  • Department Aftersales

Aaron Henry

Parts Manager
  • Department Aftersales

Akbar Karawalli

Parts Advisor
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

I've marked this down because over the course of 2 visits the problem that the car went in for has not been resolved. It is still to be resolved with (yet) another visit to the service dept. Various parts have been replaced, but the issue remains.

Service

I complained about the car shaking after starting when cold. This has happened on a number of occasions. I asked for this to be looked into but it doesn't appear to have been done. The car still shakes sometimes when cold

Service

I was satisfied, Iiked the people I dealt with and am pleased with the car but the whole experience was very similar to that experienced with dealerships for other marques.

Service

As I said second time in but they are very nice and helpful

Service

Only brake service and was dealt with speedily.

Service

Although work was carried out and a financial contribution was made by BMW I am not convinced that the problem has been fully rectified.

Service

Wrong requested parts was delivered twice. Rubber protector left undone.

Service

My system had not been set properly, so after the service my car was still saying service required in August 2019. I noticed this on departure so I had to run back into the showroom to show my service rep who then in turn asked a technician to remedy

Service

As already stated plus the personnel I spoke to were very friendly and effiicient

Service

Very efficient and courteous company. Staff very helpful and always available and return calls

Service

Service was good, kept informed of repairs and all great on that front. Gave fairly satisfied because I did ask to test drive an i8 - No one rang me back!

Service

Reasonable wait time. Update on progress

Service

BMW Tring staff were very friendly and helpful.

Service

The service was just for the brake fluid change however due to small minor misunderstanding the engineers performed a full service which made me (customer wait one and half hours) They did not charged for the extra labour and or filters changed

Service

Satisfied with the speed of service and communication on the day. However, have not had a response to a subsequent email regarding the availability of a replacement track rod that was highlighted as a service requirement.

Service

reception staff very welcoming . once sale is complete the aftersales is poor

Service

Very friendly and informed staff. Excellent customer care.

Service

excellent service from Nathan. Communication at every step of the way, informative and knowledgable.

Service

Ashley Nugent provided first class service

Service

Gave me a full briefing of what to expect, with 3 timescales according to severity of new part(s) required. Also, the help received by their service rep. ( James Watt) was exemplary.

Service

Once it gets booked in and done, all is well.

Service

Car washing has gone downhill

Service

The MOT and valet took a bit more thanh the 90 minutes which caused some of the other activities of the day to back up.

Service

Shocking customer service, the team has no notion that their behaviour represents the BMW brand to the customer. First impressions really do count, my Tring experience was appalling (yet again!); argumentative staff with bad attitudes aplenty!!

Service

Dealership forgot to update on-board computer on day of service and MOT. Had to return for this to be done a week later. Did not check this myself at the time.

Service

After initially buying the vehicle noticed windscreen damage in line with drivers eyesight,ended up having to replace with my own insurance.recent probs with steering has now been resolved.probs with auto tailgate not resolved,but still been charged

Service

The door to door service was excellent and made the service of my car very convenient

Service

Unable to fix the issue, again. Staff all polite and friendly, work carried out under warranty with no arguments but at the end of the day, the issue still hasn't been resolved.

Service

As above

Service

Know and trust the team there so its easy to do business

Service

Everything went according to my expectations.

Service

it feels as if you assume we as owners know as much about our BMW as you do, and I for one dont.

Service

The service was carried out in good time and the people with whom I dealt were professional and approachable

Service

See above. I had asked to be informed of what needed to be done as I needed the car the following day. As 6 in the evening I was told it would not be available due to their inability to download new software. No courtesy car was available.

Service

Car was not ready after service on the time agreed then post service calls were not returned when promised until Megan ( Service ) became involved. DISSAPOINTED........

Service

Took a long time waited as was told 60 minutes told car being washed when it wasn't over 90 minutes later had to ask someone to get my car and it wasn't washed

Service

Prompt service with all work completed in a very timely manner to the standard required.

Service

I had to call to book, the App didn't offer me any options for convenience such as collection/delivery. Once booked there is no feedback to either the car or the App so I had constant reminders that I needed to book despite having done so

Service

No courtesy car, because there was something non-compliant with my driver's license, it would have been perfect otherwise. Apparently, the insurance on their side would have been too expensive! I pay under £400/annum for fully comprehensive insurance

Service

As above. Clean and efficient with a human touch

Service

Nathan in the Service department dealt with my issue. Nathan thought ahead of my visit and booked the courtesy car out for two days in case the work took extra time which it did. Nathan said that he would call to update me and he did. He is a asset.

Service

All work completed to standard.

Service

They were very helpful and accommodating, and the overall experience was excellent.

Service

Very satisfied

Service

Very pleased with the result.

Service

Matt was very helpful

Service

They are always courteous and make me feel a valued customer despite my car now being 10 years old!

Service

James Watt is the best person you have had on service since David Holly

Service

Perfect experience but still waiting for a call back from the body shop to provide a quote to remove scratches on the bonnet and off side wing.

Service

Sorted out my problem so far

Service

Staff at Tring are excellent, courteous and knowledgeable.

Service

I waited for the service to be completed and was able to get on with the rest of the day once it had been done.

Service

minor ...minor point but when I called in the afternoon I was told my car was ready...I guess maybe I could have been texted when it was ready?

Service

Overall good staff

Service

Excellent centre- polite and courteous staff, nice environment and drinks! Very impressed.

Service

Vehicle picked up as agreed. Invoice provided on vehicle return.

Service

Simple issue identified and fixed

Service

Helped and guided from beginning to end. BMW are amazing

Sales

Salesman kept me up to date through the process!

Sales

There were a few problems along the way, but overall a satisfactory outcome.

Sales

Once again Ashley Nugent our rep. This is my 3rd BMW and the last 2 have been via Ashley, and one of the main reasons we return. The service received was outstanding and I knew what was happening throughout the entire process. Love my car

Sales

Very polite, helpful and informative. Good communications.

Sales

sales consultant was excellent. He was very organised and kept me up to date at each step and answered my questions/replied to my emails quickly. Fantastic service.

Sales

My local dealership so easy and convenient to use. Friendly, attentive staff, who went great length to get it right with the car I wanted.

Sales

Ashley was very prompt, polite, courteous and helpful in all my interactions with him.

Sales

Everyone seemed nice and helpful

Sales

Love my new car and everything went to plan with the delivery.

Sales

Ashley Nugents professional and kind manner, knowledge of the car, and willingness to go the extra mile were superb

Sales

Outstanding service offered by your team,especially Ashley Nugent

Sales

Jason tack again makes the difference.