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ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

Latest News & Events

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WHAT A DIFFERENCE A DAY MAKES.

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WE ARE RECRUITING

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THE NEW BMW X5

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INTRODUCING… THE 8

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The BMW Apprenticeship Scheme

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THE EX-DEMONSTRATOR EVENT

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Our Exclusive Offers

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THE BMW M5. BALANCE TAKES MANY FORMS.

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THE BMW M5. AVAILABLE AT 0% APR WITH BMW DIVIDE. Ts&Cs apply.

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Hiring: Retail Sales Consultant

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Our Bank Holiday Opening Hours

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THE BMW i3s AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 COUPÉ AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 ROADSTER AT A LOW 5.9% APR REPRESENTATIVE.*

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BMW Help: Recalls

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The Specialist Cars Opt In

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THE BMW EVENT

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The i8 Roadster has Arrived.

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Check In. Top Up. Check Out.

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WE'RE ON SOCIAL MEDIA

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VED Tax Changes

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Snow Centre Partnership

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David Lloyd Partnership Announcement

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Harpenden Rugby Club Partnership

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Luton Rugby Club

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Tring Cricket Club Partnership

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Knebworth Cricket Club

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St Michaels Manor Partnership

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Odyssey Gym Knebworth Partnership

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Luton Town Football Club Partnership

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BMW i8 Roadster

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The All-New BMW X2 Reveal.

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BMW 6 Series GT Launch

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2017 BMW X3 Launch

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Bump it. Snap it. Send it.

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I3 & I3s Coming soon!

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0% Financing on Servicing & Parts at Specialist Cars

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Impress with the new BMW Shadow Edition

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BMW Lower Emissions Allowance Scheme

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Diesel Technology Informer.

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Specialist Cars are proud to Support Rennie Grove Hospice

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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BMW Electric Week, 19 - 28 Feb.

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Specialist Cars - BMW Marketing Champions 2015.

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Hiring: Technician

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Where Next?

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Specialist Cars BMW Tring supporting MIX 96.

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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THE BMW 4 SERIES. NOW WITH 0% APR ON IMMEDIATE DELIVERY VEHICLES.*

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THE BMW i3 AT A LOW 2.9% APR REPRESENTATIVE.*

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Meet the team

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Julian Bourne

Head of Business

Clive James

Finance Director
  • Department Accounts

Peter Jukes

General Sales Manager
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Department BMW Sales

John Mullarkey

Business Manager
  • Department BMW Sales

Nikki Chetty

MW Showroom Host

Jason Tack

Retail Sales Consultant
  • Department BMW Sales

Jamie Page

Retail Sales Consultant
  • Department BMW Sales

Ashley Nugent

Retail Sales Consultant
  • Department BMW Sales

Mark Brimmell

Retail Sales Consultant
  • Department BMW Sales

James Thiel

BMW Trainee Sales Consultant
  • Department BMW Sales

Martyn Holmes

CRM & Product Specialist
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Department BMW Sales

Charlotte Wright

Retail Sales Consultant
  • Department BMW Sales

Zame Ahmed

Retail Sales Consultant
  • Department BMW Sales

Nick Turner

Retail Sales Consultant
  • Department BMW Sales

Bill Overington

Group Corporate Manager
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Department Corporate

Elayne Flitney

Service Reception Manager
  • Department Aftersales

Megan Minall

Service Administrator
  • Department Aftersales

Rosie Hussey

Service Administrator
  • Department Aftersales

Aaron Henry

Parts Manager
  • Department Aftersales

Akbar Karawalli

Parts Advisor
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Pick up good video good customer service clear

Service

No one amazed me or went above and beyond. The cleaning of the vehicle had been cursory when it used to be exceptional.

Service

All done in time and the additional items requested were examined and completed

Service

Assed MOT, cleaned car

Service

Not completely satisfied as I was not given a courtesy car and had to be for 2 days with a hire car

Service

As above. Staff were excellent

Service

Excellent all round service

Service

Service on the whole was good. Let down by small detail - was asked if I would like my car washing, when got back to car it hadn’t.

Service

Problem not resolved , and no one seems to have a clue !

Service

Service is convenient and while you wait is available plus I can use the facilities to work

Service

All good

Service

The service was carried out efficiently but the price quoted for replacement tyres was significantly higher than I was able to secure from Halfords where I actually bought the tyres.

Service

As before, delays picking up the car marred an otherwise satisfactory service. Collection slot was confirmed the day before as 08:45 - 09:15. In the event, the car was not collected until nearly 10:00. I had to call for updates - no texts from you.

Service

quick, polite, efficient

Service

Excellent staff at dealership

Service

The staff went beyond my expectations.

Service

This time it was only a software update - done quickly and kept up to date

Service

Faults satisfactorily fixed, but a few phone calls required

Service

It took months to get a number of items rectified after the purchase

Service

Excellent,efficient, professional and friendly service demonstrated by all members of staff.This was my first experience of a BMW service,following the purchase a used BMW 3 series. On this evidence, I will certainly be using this dealership again.

Service

advised I needed 2 tyres I gave the go ahead told later tyres not in stock. Delivery expected next day, wrong tyres delivered waited for correct tyres. Inspection of worn tyres showed obvious problem with wheel alignment. not advised of this

Service

Generally very good service, however some waiting time on arrival, also service person asked if I would like the car washed (I said yes) but it was not. Female courtesy driver who dropped me home and collected me was very friendly and helpful

Service

Service was efficiently conducted except that 2 tyres ordered in advance proved to be the wrong ones for my car (run-flats ordered instead of conventional). However a satisfactory alternative make was fitted and communication was good

Service

Courtesy clean was not carried despite being told it was done

Service

Carried out engine oil & filter mentioned, however engine oil still black as it was when the car came in for service. Engine/exhaust still intermittently noisy. Dash clicking noise and noisy wipers still present.

Service

Did the job and when it overran, they credited me with a considerable sum against the cost of repair. Proper service. Didn't have to ask.

Service

I had been in three times about the excess oil warning before now hopefully it has been resolved.

Service

Arrived by 7.45am. To be picked up at 16.45pm; waited until 17.45pm. My car was water marked. Windows had not been touched. If they did not have time to clean why did they not say.

Service

Very pleased with the service and at very reasonable price.

Service

Friendly atmosphere a treat

Service

Service completed and car thoroughly cleaned within the time we agreed. Staff at BMW couldn't have been more helpful

Service

Its a good experience - no issues at all

Service

The job is not complete. I am still waiting for a microfilter to be installed as 'they were out of stock' despite having been booked in for about two weeks before the appointment.Drivers seat was moved at every adjustment, what a pain!

Service

Did everything on time

Service

As usual, BMW standard at Specialist Cars with the commitment if something isn't right, it'll be taken care of.

Service

The representative who dealt with me was on point, remained calm and professional at all times,I would give him 10 ,however still awaiting for the final outcome,which is in the process

Service

Because the work requested was done efficiently

Service

My service was completed on time. All actions and charges were fully explained.

Service

Efficient, professional, courteous and great value. Only small gripe is time to answer phone in service dept.

Service

Excellent service

Service

Effective

Service

The fault on my car was fixed with minimum fuss. However despite asking me if i wanted my car washed (i said yes please) - it wasn't done.

Service

Car returned with engine warning light on, and a new tyre with pressure badly wrong. Repeatedly given return times that didn't happen, causing disruption for me.

Service

I have been a customer with them for many years and always feel well looked after. I usually stay while the work is being done and it's all very comfortable.

Service

Carried out the small service quickly and cleaned the car.

Service

Very helpful and went out their way to sort out a problem that arose

Service

Because we received rubbish service.

Service

Didn't communicate when they said they would and I ended up having to call them for updates. Also took a day longer than had been advised

Service

Good communication and service

Service

The service/MOT was ok but it took a day longer than anticipated due to my car being damaged in the workshop and needing bodywork repair.

Service

Technician unable to print an invoice when I picked up the car, and promised to send by email. However, nothing received by email or post.

Service

Car was collected and returned , kept informed on the procedure.Much improvement on my last visit for a service.

Service

Everything performed efficiently

Service

List is too long to insert here. Please contact me if this survey is really being treated seriously.

Service

Everything was done that I asked in the time expected

Service

I dropped my car off for a service, picked up a courtesy car and was able to pick up my own car the following day. The whole process was smooth and easy enough.

Service

Good friendly customer service

Service

Effiient collection and delivery service and perfect cleaning as well

Service

Everything was very straight forward with a minimum of waiting time.

Service

Please see my comments above. I was really made to feel that I was a valued customer.

Service

Easy to deal with, professional and courteous

Service

It was only a small service but was efficiently done

Service

Matt was very pleasant and help full,

Service

The work done on the car was fine. I have one outstanding problem. When we bought our car in for a check up on 30 July two floor mats were removed from the car. I have asked if we could have them returned on a number of occasions.

Service

Telephone not always answered

Service

From the moment that I arrived to book my car in for it’s service I was greeted and looked after by the reception and service team.

Service

My service consultant was very good and got my mot turned around quickly

Service

Car collection and drop off was poor. See above.

Service

Booked a service based on a recommendation having previously used Sytner.Service agent was good, but the automatic car I booked whilst my car was booked in for service wasn't provided. Promised complimentary car was wasn't done.

Service

Prompt, courteous, and efficient.Fitted in an MOT at short notice at the same time.

Service

Friendly people, nice atmosphere I was looked after very well. I waited for the car whilst it was being serviced and staff were attentive.

Service

The first time I booked this service in, it was approved by the insurance which gave my job number to Specialists Car Tring. The car was taken in and the person who was supposed to do the job didn't turn up. The second time they wanted me to pay

Service

Completed on time and in full kept updated of progress

Service

Booked in and work done in a couple of days

Service

Fixed the problem and kept me in touch

Service

Nothing went wrong

Service

I would have given 5 stars if it were not being made to feel that I'd missed my appointment rather than an adimission that "save" had been missed whilst I was booking.

Service

Telephone call to arrange service possibly handled by 'call centre' & gentleman insisted that the car could be collected etc.. This would have resulted in the local driver having to leave the BMW car outside my house until my car was returned.

Service

I didn’t have to worry it was booked in and back to me by the end of the day. Nick Giles explained evereything to me really well that had been sorted on the car and I was very pleased with the overall job and professionalism.

Service

Last time I had this at 5Been using these guys for years, as have several members of the family.Only a 3 as it seemed a little clinical and it started with wrong name and wrong car.. (you still have my wrong initial. ) good communication.

Service

This is the fourth car I’ve bought from Specialist Cars. Service has usually been ok and am always happy to pay the premium. This time it was poor from start to finish.

Service

Overall I was very happy. I didn’t give 5 as I did leave a message with the service department and they never rang me back.

Service

Polite and efficient staff. Didn't have to wait too long for the oil service to be completed, including car wash. Only gripe was that the tyre pressures needed adjusting two days later although I had asked for them to be checked and adjusted if req'd

Service

The service provider was also the original supplier. I have always found their approach to customer service to be exceptional, courteous and transparent in everything they do.

Service

Gary Allan my Salesman was lovely, couldn't do enough for me

Sales

well looked after by Jason

Sales

Helpful and friendly staff who took care to deal with our special requirements.

Sales

Very professional and friendly

Sales

My sales assistant at Tring, Mr James Thiel was professional and knowledgeable throughout the couple of weeks from my first visit to collection of the car I purchased.

Sales

It was very easy. We booked a time for me to take delivery and I didn't have to wait. Jason went through the car in great detail, talking me through the controls and the systems, especially the iDrive which was new to me.

Sales

Helpful in updating and communicating with me throughout the purchase.

Sales

Delivery and purchase at the centre were so awesome as I got to see a show room vehicle and also test drove one.

Sales

Sales support in two outlets I visited were exceptional. I found the car I was looking for. I found the finance I could afford. And I got the car delivered in 10 days. Mark at Specialist cars Tring was exceptionally helpful.

Sales

Gerry Lane was, as usual, efficient, friendly and made us feel confident in our purchase.

Sales

Always an excellent sales experience

Sales

I have been dealing with Mark Wilson at Specialist Cars- Tring for several years now and he has been absolutely amazing in securing me sensational deals for cars I never thought I'd been able to drive. He is a credit to Specialist Cars.

Sales

Nick Turner did a great job!

Sales

good attention

Sales

This is my third BMW from the same dealer but this time the ‘sale pressure’ was much more obvious. A bit formulaic!

Sales

Mohammed was excellent, well presented and articulated everything very clearly. At the Tring branch.

Sales

Sale person was great