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ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

Latest News & Events

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HIRING - BMW New Car Sales Executive

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The Spring Service Offer

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The Specialist Cars Spring Offers

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We're Hiring: Product Genius

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The BMW X7 Launch Event

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We're Hiring - Part Time Warranty Administrator

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The BMW X5 Loyalty Offer

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May Bank Holiday Opening Hours!

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The BMW Apprenticeship Scheme

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Hiring: Retail Sales Consultant

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WE'RE ON SOCIAL MEDIA

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Our Current Offers

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The BMW i Range

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Snow Centre Partnership

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David Lloyd Partnership Announcement

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Harpenden Rugby Club Partnership

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Luton Rugby Club

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Tring Cricket Club Partnership

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Knebworth Cricket Club

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St Michaels Manor Partnership

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Odyssey Gym Knebworth Partnership

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Luton Town Football Club Partnership

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THE NEW BMW X5

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INTRODUCING… THE 8

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BMW Help: Recalls

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The Specialist Cars Opt In

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Check In. Top Up. Check Out.

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VED Tax Changes

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BMW i8 Roadster

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Bump it. Snap it. Send it.

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0% Financing on Servicing & Parts at Specialist Cars

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Impress with the new BMW Shadow Edition

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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BMW Electric Week, 19 - 28 Feb.

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Specialist Cars - BMW Marketing Champions 2015.

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Where Next?

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Specialist Cars BMW Tring supporting MIX 96.

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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WE ARE RECRUITING

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THE BMW M140i.

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THE BMW 1 SERIES.

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BMW Connected Drive.

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BMW Genius

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Meet the team

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Clive James

Finance Director
  • Department Accounts

Peter Jukes

General Sales Manager
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Department BMW Sales

John Mullarkey

Business Manager
  • Department BMW Sales

Nikki Chetty

BMW Showroom Host

Jason Tack

Retail Sales Consultant
  • Department BMW Sales

Ashley Nugent

Retail Sales Consultant
  • Department BMW Sales

Mark Brimmell

Retail Sales Consultant
  • Department BMW Sales

Mark Wilson

Retail Sales Consultant

Adam Fox

Retail Sales Consultant
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Department BMW Sales

Zame Ahmed

Retail Sales Consultant
  • Department BMW Sales

Nick Turner

Retail Sales Consultant
  • Department BMW Sales

Bill Overington

Group Corporate Manager
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Department Corporate

Elayne Flitney

Service Reception Manager
  • Department Aftersales

Megan Minall

Service Administrator
  • Department Aftersales

Aaron Henry

Parts Manager
  • Department Aftersales

James Thiel

Aftersales Genius
  • Department BMW Sales

Akbar Karawalli

Parts Advisor
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Attentive and good feedback even if I didn't like the cost of the new tyres!

Service

Offered to clean the car but subsequently didn't bother. The car was dropped off on a Friday morning and left overnight before collecting on Saturday morning so they had plenty of time. Other commitments meant I couldn't wait for this to be addressed

Service

I like the interactive video presentation for the health check.

Service

Work efficiently carried out at a fair price

Service

Everything happened as expected and communication was excellent.

Service

Yet again they couldn't complete all the work. The car needs to go back in ALL day for software updates. Is the software that bad, or is the dealer not up to speed on IT?

Service

I waited for my car MOT and found the customer facilities excellent

Service

Phoning to make a booking continues to be a problem

Service

Tried to charge us for wheel nuts being stuck on when car had only been with us for 4 months. Tried to charge us for brake pads when the onboard computer said they had 8000 miles left on them. Bullied into purchasing tyres as refusal to return car.

Service

Everything I asked for was completed to my full satisfaction

Service

Swift, comprehensive and kind!

Service

Only fairly, as just to change the brake fluid, plus look around was bloody expensive for £106!

Service

The guy who collected and returned the car altered many of the settings, eg radio, heating, air-con, seats etc. The journey was 5 minutes! It took me days to adjust again. Why can't they leave things alone?

Service

Friendly staff

Service

Broke wing mirror glass while trying to replace bulb, which delayed vehicle return. didnt reset date for annual MOT had to return to get it reset which takes time to be seen.

Service

Efficient. Friendly.

Service

Matt was very helpful and polite and reduced the overall cost of the work.

Service

Staff were nice, but my car wasn't washed. Sounds silly but I was asked if I wanted it to be washed so it was a disappointment when it wasn't.

Service

Again poor communication and neglected for the hours when I was trying get some clarification

Service

Service customer support has been terrible. No courtesy cars, damage in vehicles when returned. Never able to recreate faults. Avoid fixing issues under warranty

Service

Car picked up and dropped back to me, kept updated on progress. Liked the video sent through too.

Service

Good service.

Service

Good customer relations, helpful and attentive team from reception to sales.

Service

Excellent but some items are pricey

Service

The service side was fine, but I had a query regarding an outstanding offer the dealership gave me last year. I asked if it was still valid & they still have not bothered to reply. POOR !

Service

I was given a courtesy car at short notice after the MOT being postponed, which was great. But, as described above, the overall experience was a bit disappointing.

Service

Specialist cars of Tring are an exceptional organisation - they ooze professionalism & customer care - they were the clinching factor in choosing BMW over Audi & Mercedes

Service

Good but would rather not pay for car cleaning and other 'premium' nonsense.

Service

The booking was, as ever, difficult and on the day the details of my booking had not been relayed. A specific sets of problems was not addressed. I do not feel that I was listened to.

Service

there was a problem and they sorted it, without hesitation.

Service

Product knowledge could be better.

Service

They did everything that I asked for and were helpful and courteous. A world of difference from the Audi dealer that I use for my other car.

Service

Two of the tyres had nails in them which I told you about but the tyre pressures were not correct and this didn't get picked up or acted upon.

Service

Not helped by the complete lack of parking available when we arrived to leave the car.

Service

I have never experienced any problems and all queries fully answered fully.

Service

Great staff.very helpful friendly

Service

Everything was completed as scheduled.

Service

Apart from a longish wait when booking the car in and struggling to find my car when picking it up, all was fine.

Service

Email reminders before service, kept up to date during the service. Very thorough, good debriefing on vehicle collection.

Service

Looked after extremely well and our rather dirty car came back looking like new.

Service

Prompt and efficient

Service

Because i'm completely satisfied

Service

Very helpful, informative and cooperative

Service

Class act again

Service

Good service and friendly staff.

Service

As always it is the honesty and and the personal care given by the BMW team

Service

Whilst the staff were very courteous and welcoming, they were unable to identify the issues with the car I had asked them to look at

Service

Staff excellent and Would have given 4-5* had it not have been for below:- 1. On site Parking issues! I.e. no parking available 2. Contacting the garage by phone to make appointment - tried for 2 days to contact but no answer

Service

I had dealer installed Apple CarPlay after an order was messed up by the sales person at the time of purchase from Sytner, despite bringing this to Tring's attention, CarPlay was removed after an update leaving me to source my own solution.

Service

Completed quickly and no issues since so I'm 100% happy.

Service

Invoiced for brake pads/discs, until I queried it. It was only that had been sent a workshop video of the works to be carried out the day before that I knew the work was not done. I had not, I would have been ripped off to the tune of £500/600

Service

Waited for my car on time as promised and washed

Service

The car has various faults which have tried to be fixed but havent. The car came back dirty including a packet of cigarettes under the seat.

Service

Just the way it was handle

Service

Friendly, honest and very helpful staff.

Service

I put my car in for it's service and as it's low mileage I can't help but feel a service was not carried out. Reason being is because I've not received a service report and my car is still saying it's due a service in 3000m

Service

I have lost confidence but I have to go there because of extended warranty

Service

Great service from Nick Turner

Service

The service and collection was great, I was phoned and told my MOT was nearly due, would I like it done, I said yes and all OK, that said it should have been free, when I bought the car in July I Was told I could have a free MOT when due.

Service

The service chap I saw was very helpful and knowledgeable. You don't always get that elsewhere

Service

They were the only service centre near me able to book my car in for a MOT & end of warranty check within the 2 week time frame. Based on the service I received they will be my default service centre for my car as they were a joy to deal with.

Service

1st time car services. Easy to arrange date of service and subsequent time for pick-up and drop off.

Service

I spoke to the used cars manager about my experience and concern. He gave the distinct impression of, that's the way it is. I have also called BMW head office to complain and they advised Tring would call me to discuss. They have not called.

Service

Jason Tack and the team always make us (me my family) welcome. Hence always willing to drive 75 miles to receive that service

Service

Undertook all the work required. Car wasn't cleaned inside which would have allowed me to rate it higher

Service

Booking process was smooth, collection and delivery service was perfect. Unable to resolve two minor warranty issues sadly.

Service

New brakes work, rattle gone

Service

not happy

Service

I would have given completely satisfied but I found a plastic piece of one seat broken off after service which was not replaced/fixed which I would like sorted but have no time to arrange a visit

Service

Very helpful staff. I had to change my appointment and there was plenty of availability. When I arrived some extra recall work had to be done but I could work in the waiting area.

Service

Overall very pleased with the service and MOT rating.

Service

The staff are extremely helpful.

Service

Professional, friendly and efficient service. Excellent customer service.

Service

The vehicle has a service package on it but then everything it needs checking is not covered

Service

Great service. Picked up car and dropped it back the same day

Service

The comms were poor and I felt I had to chase to get any updates

Service

Very well looked after much better than rival brands ie VW and Jaguar

Sales

Would have liked to have had more time to go through controls, especially 'Park Assist' but that was down to us, arriving late in the day.

Sales

Great salesman, Gary Allen, attentive but not pushy.

Sales

Good service, very straightforward and helpful.

Sales

The Sales Representative was very professional and courteous.

Sales

Everything went very smoothly.

Sales

Some admin issues could have been better - a) Emails for electronic signing of paperwork didn't work. b) Validity periods of free breakdown cover and BMW Connect unclear c) Electronic registration clunky, should be able to set up account just once

Sales

Great service

Sales

Polite, pleasant staff who seem to know their business.

Sales

The whole process went very smoothly.

Sales

Appart from wrong tyre pressure set Have done a lot to put right poor ride quality

Sales

All went smoothly, politely & fairly.

Sales

Quick to respond to my inquiry. Good service was kept up to date the whole time. Everyone was helpful, friendly and professional.

Sales

I have had so many cars from Specialist Cars Tring and Mark Wilson's approach, customer service and understanding to my requirements is consistently flawless.

Sales

The salesman came to collect me from my house and drove me to dealership . Spent good time with me explaining car and setting up my phone contacts etc.

Sales

Personal service from Jason Tack ensured a smooth ride in every sense.

Sales

Friendly helpful staff

Sales

Bought this car for my wife who prefers to drive with camera assistance. On the BMW app that part relating to PDC it showed cameras which gave the impression that they are included. So we on advice removed the camera from our optional list.

Sales

The sales team at Specialist cars were excellent, Jason Tack was extremely helpful.

Sales

Easy to do business with, plus I got a really cracking deal on my X3.