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ABOUT SPECIALIST CARS TRING.

Find out more about what we do and our team.

Latest News & Events

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WHAT A DIFFERENCE A DAY MAKES.

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WE ARE RECRUITING

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The BMW Winter Event

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The BMW M5 Offer

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The BMW 7 Series Offer

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THE NEW BMW X5

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INTRODUCING… THE 8

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The BMW Apprenticeship Scheme

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Our Exclusive Offers

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THE BMW M5. BALANCE TAKES MANY FORMS.

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THE BMW M5. AVAILABLE AT 0% APR WITH BMW DIVIDE. Ts&Cs apply.

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Hiring: Retail Sales Consultant

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Our Bank Holiday Opening Hours

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THE BMW i3s AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 COUPÉ AT A LOW 2.9% APR REPRESENTATIVE.*

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THE BMW i8 ROADSTER AT A LOW 5.9% APR REPRESENTATIVE.*

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BMW Help: Recalls

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The Specialist Cars Opt In

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The i8 Roadster has Arrived.

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Check In. Top Up. Check Out.

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WE'RE ON SOCIAL MEDIA

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VED Tax Changes

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Snow Centre Partnership

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David Lloyd Partnership Announcement

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Harpenden Rugby Club Partnership

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Luton Rugby Club

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Tring Cricket Club Partnership

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Knebworth Cricket Club

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St Michaels Manor Partnership

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Odyssey Gym Knebworth Partnership

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Luton Town Football Club Partnership

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BMW i8 Roadster

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The All-New BMW X2 Reveal.

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BMW 6 Series GT Launch

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2017 BMW X3 Launch

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Bump it. Snap it. Send it.

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I3 & I3s Coming soon!

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0% Financing on Servicing & Parts at Specialist Cars

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Impress with the new BMW Shadow Edition

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BMW Lower Emissions Allowance Scheme

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Diesel Technology Informer.

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Specialist Cars are proud to Support Rennie Grove Hospice

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BMW Head-Up Screens at Specialist Cars

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BMW Advanced Car Eye at Specialist Cars

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BMW Integrated Navigation at Specialist Cars

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BMW Electric Week, 19 - 28 Feb.

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Specialist Cars - BMW Marketing Champions 2015.

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Hiring: Technician

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Where Next?

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Specialist Cars BMW Tring supporting MIX 96.

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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THE BMW 4 SERIES. NOW WITH 0% APR ON IMMEDIATE DELIVERY VEHICLES.*

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THE BMW i3 AT A LOW 2.9% APR REPRESENTATIVE.*

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Meet the team

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Julian Bourne

Head of Business

Clive James

Finance Director
  • Department Accounts

Peter Jukes

General Sales Manager
  • Department BMW Sales

Steven Gonzalez

New Car Manager
  • Department BMW Sales

Gary Goodricke

BMW Loyalty Manager
  • Department BMW Sales

John Mullarkey

Business Manager
  • Department BMW Sales

Nikki Chetty

MW Showroom Host

Jason Tack

Retail Sales Consultant
  • Department BMW Sales

Jamie Page

Retail Sales Consultant
  • Department BMW Sales

Ashley Nugent

Retail Sales Consultant
  • Department BMW Sales

Mark Brimmell

Retail Sales Consultant
  • Department BMW Sales

James Thiel

BMW Trainee Sales Consultant
  • Department BMW Sales

Martyn Holmes

CRM & Product Specialist
  • Department BMW Sales

Gerry Lane

Retail Sales Consultant
  • Department BMW Sales

Charlotte Wright

Retail Sales Consultant
  • Department BMW Sales

Zame Ahmed

Retail Sales Consultant
  • Department BMW Sales

Nick Turner

Retail Sales Consultant
  • Department BMW Sales

Bill Overington

Group Corporate Manager
  • Department Corporate

Steve Harper

Corporate Sales Manager
  • Department Corporate

Elayne Flitney

Service Reception Manager
  • Department Aftersales

Megan Minall

Service Administrator
  • Department Aftersales

Rosie Hussey

Service Administrator
  • Department Aftersales

Aaron Henry

Parts Manager
  • Department Aftersales

Akbar Karawalli

Parts Advisor
  • Department Aftersales

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

My car was in for a recall - it took 9 weeks for the work to be done. I was told 24 hrs before the work was done i would not get the car back much before Xmas. Not good communication in BMW when I got the car back 24 hours later....

Service

Slightly long wait while dropping the car off.

Service

It was a product recall which proceeded although the car had previously been fixed for the specific fault as discovered by me well before the recall

Service

I thought I needed new tyres, and these were ordered in advance. Only reservation is that I noted that the screen washers had lost power, and this has not been attended to, and they are now worse.

Service

Immaculate car clean and was a sent a video of my car once service completed

Service

Ushered to a nice waiting area before being seen promptly. Staff fully explained the work that would be done and the vehicle was ready well ahead of the expected time.

Service

Would have been completely satisfied if the car pick-up and delivery was not cancelled as I was out of range. This should have been known before offering.

Service

Excellent service

Service

I had requested the car to be washed but in parts it was still dirty when I received it back. Just the final detail missing so not really a complaint but the detail matters

Service

Had to return car to have service meter reset.

Service

Good experience

Service

My car was picked up and dropped back to me which was an excellent service. However the tyre pressure sensor alerted as soon as I got in the car after receiving it and I needed to take it to a garage to reset it myself! My car was supposed to be va

Service

As above very good service

Service

good service

Service

Pre-assessed repairs were not completed and agreed contact channel was not used. Car was returned unfinished even though parts were received within the time frame of my holiday. I now need to return to the dealership, losing a half day of work.

Service

£700 to replace one headlight unit is plainly excessive

Service

As usual Specialist Cars service was quick, efficient and delivered without any fuss.

Service

I brought the car in for a new tyre and having been told, prior to booking in, that it would take about half an hour, said I would wait. Having taken it in, an hour and a half later I still did not have the car back.

Service

My only comment is that when dropping off & collecting my car it usually takes 15+ mins being invited to sit & talk with one of the Service receptionists.

Service

It took 5 phone calls to even get the quotation for the work sent to me & it was only when I said I would go elsewhere that anyone followed it up.

Service

the service due date has not been reset

Service

Service professional and to time

Service

See above.

Service

I always enter a very dull and unfriendly atmosphere where no one says hello nor greets you I have brought this up every time I have been Yet nothing has changed

Service

No tyres for car. Had to wait a day. Car in at 0900 on Day 1 and not available to be collected until 1200 next day. Had to chase for progress report and was called back 1hr after leaving message as service team on a Saturday are " only two of us"

Service

Time taken was excessive and after getting the car back an inspection panel in the n/s wheel arch was not connected with a bolt missing. They must have seen this. It went for it's first MOT and they pointed out tyre wear because of low tyre pressure

Service

Nothing I can think of that would have enhanced the experience. really very good.

Service

Good communication and hire car provided.

Service

Service staff very friendly and efficient.

Service

Poor communications, pricing not competitive (e.g. tyres) and a lack of trust.

Service

no problems changed all my locks after key theft very quickly

Service

A very efficient service.

Service

I asked for the tyre pressures to be checked, but this did not happen.

Service

The ongoing issue with the I-drive controller has still not been resolved. When the service advisor telephoned and said the I-drive controller, my response was that this had already been carried out in an attempt to resolve the issue.

Service

Always get a great service from BMW when my car is in for service

Service

Fast, efficient, polite service. Able to work while I waited for the service to be done.

Service

A very friendly and professional service. Full explanations given of work needed and carried out. They make you feel like a valued customer.

Service

See above

Service

Very good service nice surroundings and polite staff

Service

All was very well handled, but tyre pressure settings weren't complete when I drove off. I reset them, so ok

Service

There wasn’t a courtesy car available for another week. During the initial phone call to book the car in I came away feeling like the problem with the car was my fault.

Service

Pick up good video good customer service clear

Service

No one amazed me or went above and beyond. The cleaning of the vehicle had been cursory when it used to be exceptional.

Service

All done in time and the additional items requested were examined and completed

Service

Assed MOT, cleaned car

Service

Not completely satisfied as I was not given a courtesy car and had to be for 2 days with a hire car

Service

As above. Staff were excellent

Service

Excellent all round service

Service

Service on the whole was good. Let down by small detail - was asked if I would like my car washing, when got back to car it hadn’t.

Service

Problem not resolved , and no one seems to have a clue !

Service

The service was carried out efficiently but the price quoted for replacement tyres was significantly higher than I was able to secure from Halfords where I actually bought the tyres.

Service

All good

Service

Service is convenient and while you wait is available plus I can use the facilities to work

Service

quick, polite, efficient

Service

Excellent staff at dealership

Service

As before, delays picking up the car marred an otherwise satisfactory service. Collection slot was confirmed the day before as 08:45 - 09:15. In the event, the car was not collected until nearly 10:00. I had to call for updates - no texts from you.

Service

The staff went beyond my expectations.

Service

This time it was only a software update - done quickly and kept up to date

Service

Faults satisfactorily fixed, but a few phone calls required

Service

It took months to get a number of items rectified after the purchase

Service

Excellent,efficient, professional and friendly service demonstrated by all members of staff.This was my first experience of a BMW service,following the purchase a used BMW 3 series. On this evidence, I will certainly be using this dealership again.

Service

advised I needed 2 tyres I gave the go ahead told later tyres not in stock. Delivery expected next day, wrong tyres delivered waited for correct tyres. Inspection of worn tyres showed obvious problem with wheel alignment. not advised of this

Service

Service was efficiently conducted except that 2 tyres ordered in advance proved to be the wrong ones for my car (run-flats ordered instead of conventional). However a satisfactory alternative make was fitted and communication was good

Service

Generally very good service, however some waiting time on arrival, also service person asked if I would like the car washed (I said yes) but it was not. Female courtesy driver who dropped me home and collected me was very friendly and helpful

Service

Courtesy clean was not carried despite being told it was done

Service

Carried out engine oil & filter mentioned, however engine oil still black as it was when the car came in for service. Engine/exhaust still intermittently noisy. Dash clicking noise and noisy wipers still present.

Service

Did the job and when it overran, they credited me with a considerable sum against the cost of repair. Proper service. Didn't have to ask.

Service

I had been in three times about the excess oil warning before now hopefully it has been resolved.

Service

Arrived by 7.45am. To be picked up at 16.45pm; waited until 17.45pm. My car was water marked. Windows had not been touched. If they did not have time to clean why did they not say.

Service

Service completed and car thoroughly cleaned within the time we agreed. Staff at BMW couldn't have been more helpful

Service

Friendly atmosphere a treat

Service

Its a good experience - no issues at all

Service

Very pleased with the service and at very reasonable price.

Service

The job is not complete. I am still waiting for a microfilter to be installed as 'they were out of stock' despite having been booked in for about two weeks before the appointment.Drivers seat was moved at every adjustment, what a pain!

Service

Did everything on time

Service

As usual, BMW standard at Specialist Cars with the commitment if something isn't right, it'll be taken care of.

Service

The representative who dealt with me was on point, remained calm and professional at all times,I would give him 10 ,however still awaiting for the final outcome,which is in the process

Service

Because the work requested was done efficiently

Service

My service was completed on time. All actions and charges were fully explained.

Service

Efficient, professional, courteous and great value. Only small gripe is time to answer phone in service dept.

Service

The fault on my car was fixed with minimum fuss. However despite asking me if i wanted my car washed (i said yes please) - it wasn't done.

Service

Excellent service

Service

Effective

Service

Car returned with engine warning light on, and a new tyre with pressure badly wrong. Repeatedly given return times that didn't happen, causing disruption for me.

Service

I have been a customer with them for many years and always feel well looked after. I usually stay while the work is being done and it's all very comfortable.

Service

Carried out the small service quickly and cleaned the car.

Service

Very helpful and went out their way to sort out a problem that arose

Service

Because we received rubbish service.

Service

Didn't communicate when they said they would and I ended up having to call them for updates. Also took a day longer than had been advised

Service

Good communication and service

Service

Car was collected and returned , kept informed on the procedure.Much improvement on my last visit for a service.

Service

The service/MOT was ok but it took a day longer than anticipated due to my car being damaged in the workshop and needing bodywork repair.

Service

Technician unable to print an invoice when I picked up the car, and promised to send by email. However, nothing received by email or post.

Service

List is too long to insert here. Please contact me if this survey is really being treated seriously.

Service

Everything was done that I asked in the time expected

Service

I dropped my car off for a service, picked up a courtesy car and was able to pick up my own car the following day. The whole process was smooth and easy enough.

Service

Everything performed efficiently

Service

Effiient collection and delivery service and perfect cleaning as well

Service

Good friendly customer service

Service

Easy to deal with, professional and courteous

Service

Everything was very straight forward with a minimum of waiting time.

Service

Please see my comments above. I was really made to feel that I was a valued customer.

Service

It was only a small service but was efficiently done

Service

The work done on the car was fine. I have one outstanding problem. When we bought our car in for a check up on 30 July two floor mats were removed from the car. I have asked if we could have them returned on a number of occasions.

Service

Matt was very pleasant and help full,

Service

Excellent salesman and nothing too much trouble

Sales

Just unfortunate the length of delivery to the dealer

Sales

Everything was fine and Jamie Page is a very nice, helpful chap.

Sales

I was shown all the different controls of the car and didn't feel rushed by Mark at all

Sales

Felt I'd got a good deal.

Sales

Excellent service from sales executive Martyn Holmes whom we have dealt with previously

Sales

Very easy purchase, salesman professional and not pushy

Sales

Gary Allan my Salesman was lovely, couldn't do enough for me

Sales

well looked after by Jason

Sales

Helpful and friendly staff who took care to deal with our special requirements.

Sales

Very professional and friendly

Sales

My sales assistant at Tring, Mr James Thiel was professional and knowledgeable throughout the couple of weeks from my first visit to collection of the car I purchased.

Sales

It was very easy. We booked a time for me to take delivery and I didn't have to wait. Jason went through the car in great detail, talking me through the controls and the systems, especially the iDrive which was new to me.

Sales

Helpful in updating and communicating with me throughout the purchase.

Sales

Delivery and purchase at the centre were so awesome as I got to see a show room vehicle and also test drove one.

Sales

Sales support in two outlets I visited were exceptional. I found the car I was looking for. I found the finance I could afford. And I got the car delivered in 10 days. Mark at Specialist cars Tring was exceptionally helpful.

Sales

Gerry Lane was, as usual, efficient, friendly and made us feel confident in our purchase.

Sales

I have been dealing with Mark Wilson at Specialist Cars- Tring for several years now and he has been absolutely amazing in securing me sensational deals for cars I never thought I'd been able to drive. He is a credit to Specialist Cars.

Sales

Always an excellent sales experience

Sales

Nick Turner did a great job!

Sales

good attention